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	Client Peak Software Solutions Agency Barcelona Media Design Creative Director Dragan Nikodijevic Tasks Logo Design Web Design Barcelona Media Design + Motion Graphics Corporate Identity Development Web Design Graphic Design Photography About BMD	Case Studies #034 Peak Software Solutions   CORE VALUES Doing a “branding” exercise from time to time, could be beneficial for every company. By taking some time off and producing a “briefing document” a company can actually place itself in a unique situation, ideally, reflecting on the nature of their own business, and come up with the “white paper” that would articulate their core values. I have seen it happen many times, especially with smaller to medium size businesses that have grown substantially over a short period of time, that their employees are not really familiar with the basic principles of the company they work for. The Branding Exercise is an example of how a pre-design process can help any business even before the design process itself begins. Logo Design Web Design