Case Studies + #000. Overture
#001. Italian Day On The Drive
#002. Federico's Supper Club
#003. National Forming Systems
#004. Augusta Resources
#005. Great Pacific Bio
#006. AMT Group
#007. Toni Cavelti
#008. Arthur Charles Erickson
#009. Unit Electrical Engineering
#010. Wismer and Rawlings
#011. Mechanical Design Studio
#012. Gardening Unlimited
#013. Fluid Industries
#014. IDC Insurance Direct
#015. Boundary Bay Airport
#016. The Beltshop
#017. Patronat Catala Pro Europa
#018.Vancouver Gas Fireplaces
#019. Netfone
#020. Diamond Sea Glaze
#021. Alpha Aviation
#022. Avalon
#023. Arpac
#024. Creative Thinking Vancouver
#025. Karma Optical
#026. First Nations
#027. Grec Festival - Barcelona
#028. Chandler Associates
#029. Art On Screen
#030. Balgord
#031. Dynamic Solutions
#032. Elite
#033. Minco Silver
#034. Peak Accounting
#035. Time Pieces Watch Design
#036. Renzullo Food Market
#037. EWA Software Solutions
#038. A&W
Client
Minco Silver Mining
AgencyBarcelona Media Design
Creative Director Dragan Nikodijevic
TasksWeb Design / Flash
Barcelona Media Design +
Motion Graphics
Corporate Identity Development
Web Design
Graphic Design
Photography
About BMD
| Case Studies #033 Minco Silver Mining |
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BIG OR small? i was driving down granville street towards richmond the other day when i saw one billboard in front of one of the churches with a title “god is in the details” and in the same moment it came to my mind “small is beautiful.” i was actually coming back from a meeting with a client where we discussed, among other things, one of the proposals for their new logo. the logo’s text was written in lower case and they wanted to know, “why?” i do not consider myself a minimalist but between abundance of elements on one side and drawing just a few lines on the other, i would always opt for simplicity. i find capital letters and sentence cases over rated simply because the majority of people consider bigger better. by choosing a lower case type face extra attention is directed to that detail and that in itself has value. at the same time the visual flow is much smoother with no ups and downs. it is both elegant and powerful. small is beautiful! Web Design / Flash      |
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