Case Studies + #000. Overture #001. Italian Day On The Drive #002. Federico's Supper Club #003. National Forming Systems #004. Augusta Resources #005. Great Pacific Bio #006. AMT Group #007. Toni Cavelti #008. Arthur Charles Erickson #009. Unit Electrical Engineering #010. Wismer and Rawlings #011. Mechanical Design Studio #012. Gardening Unlimited #013. Fluid Industries #014. IDC Insurance Direct #015. Boundary Bay Airport #016. The Beltshop #017. Patronat Catala Pro Europa #018.Vancouver Gas Fireplaces #019. Netfone #020. Diamond Sea Glaze #021. Alpha Aviation #022. Avalon #023. Arpac #024. Creative Thinking Vancouver #025. Karma Optical #026. First Nations #027. Grec Festival - Barcelona #028. Chandler Associates #029. Art On Screen #030. Balgord #031. Dynamic Solutions #032. Elite #033. Minco Silver #034. Peak Accounting #035. Time Pieces Watch Design #036. Renzullo Food Market #037. EWA Software Solutions #038. A&W
	Client Great Pacific Bio Agency Barcelona Media Design Creative Director Dragan Nikodijevic Tasks Screen Ad Design Brochure Design Trade Show Booth Design Barcelona Media Design + Motion Graphics Corporate Identity Development Web Design Graphic Design Photography About BMD	Case Studies #005 Great Pacific Bio   WHO DO YOU TRUST? I was not very keen on AMC Rubicon series. Yet, that “Waiting for Godot” sort of story kept me away from thinking about other, more important things, for one hour on Sunday evenings. In one episode, Spangler (mysterious boss of the American Policy Institute) delivers an extraordinary speech introducing his chief analyst, Will. The main theme of the speech comes down to one, probably the most important thing in any relationship – why should you trust someone. Of course, that monologue can be perfectly well translated into the whole philosophy of advertising and marketing, where too, the question of trust is the key point. It has been said many times, “the great design needs a great client” , I would add, one that fully trusts your professional judgment and your expertise. And, how do you gain that trust, one would ask? By understanding. Even better said, by engaging, in understanding the needs and offering the most creative means in order to achieve the final goal, whatever that might be, product or service, within budget and on time. As simple as that. In his monolog Spangler goes on to say: “One final thought, if I might.   When you left the house this morning wearing that tie, perhaps your wife stopped you in the doorway, perhaps she told you how good you look in that tie, how handsome it was. Now, while I’m sure you love your wife, might I suggest, you have many reasons to distrust her judgment about that tie. Maybe she has a fond memory of another time you wore it, a sentimental attachment. Or perhaps, she knows your tie collection and she’s simply glad you didn’t choose one of the ties she dislike. Perhaps she just sensed you were feeling a little fragile — she felt like bucking you up a bit. Now, imagine for a minute, you sit down here with us, and I say to you how much I admire that tie. Instantly, you have another opinion, but you don’t know me. There’s nothing personal between us. We have no sartorial history, no emotional attachment. Who’s judgment are you going to trust? Mine or your wife’s? The gentleman to my right is a remarkable intelligence analyst. He is skilled in pattern recognition systems analysis, emergence theories. But, in truth, his greatest asset for you, is that you don’t know him and he doesn’t know you. He’s doesn’t care about you or your feelings. He just knows what your tie looks like. You can trust him..."   Screen Ad Design Corporate Brochure Trade Show Booth I just wanted to underline here that there was no particular issue of trust related to Great Pacific Bio project. However, the trust is allways involved in any of the tasks performed in every transaction and the paragraph above could have been found in any of the case studies.